About Our Founder

Cindy O’Brien

founder and visionary 

liv + grace Skincare

Cindy O’Brien’s passion for good skincare started many years ago when she was a young girl thumbing through the pages of glossy fashion magazines (remember those?). She anxiously wanted her skin to look like the dewy, flawless complexions she saw staring back at her. Cindy went on to become a teen model herself, and while her wildest dreams were coming true, her skin was not cooperating. During photo shoots and fashion shows, she often felt like hiding thanks to the frequent breakouts that kept appearing seemingly out of nowhere. She knew that healing her acne was the only way to truly improve her skin—and her self-esteem. Years of failed doctors visits and home remedies left her frustrated. This was Cindy’s aha moment and when she knew her career had to be helping others feel beautiful inside and out.

After graduating from Ohio State University majoring in fashion merchandising, Cindy detoured into healthcare to pursue her vision of helping others. Although she loved the study of life sciences, she missed the fast-paced world of fashion and pivoted back to a career in style and beauty. She spent the next decade working in Hollywood and San Francisco as a makeup artist and stylist, helping celebrities, models and real people look their best on camera and off.

When Cindy became a mom to two little girls, she left Hollywood in search of a slower pace and healthier lifestyle for her family, and settled in Napa, California. She went back to school to return to her roots of uplifting women and girls but this time through skincare. She became a holistic esthetician, which gave her the chance to take her expertise of health and wellness to the next level. Cindy opened her own private holistic aesthetics practice in Napa and has earned a cult following of skincare savvy clients who have been entrusting her with their complexions for over 10 years.

The idea of producing a highly effective and non-toxic skin care line has always been in the back of her mind. After many years of research and beta testing on real people, she tapped into her knowledge of health and beauty to create Liv + Grace Skincare. Frustrated by a largely unregulated skincare industry, Cindy knew it was her mission to create transparent skincare products crafted with clean science and non-toxic, yet clinically effective ingredients. Simply put, Powerful. Ultra Clean. Holistic. Skincare.

Liv + Grace Skincare is the culmination of Cindy’s lifelong devotion to healthy living (she’s been a yogi for over 20 years!) and her love letter to her daughters,
Liv and Grace. After all, it’s all about living in grace!


Liv + Grace